ARTIKEL MANAJEMEN

This Artikel discuss about manajemen.Management is a process of planning, organizing, coordinating, and controlling resources to achieve objectives (goals) effectively and efficiently (Ricky W. Griffin). Management is usually classified into 3 levels: Operations of the lowest level, for example: supervisor Intermediate / Middle, example: the department head, division head Peak (Executive) / line, example: president Read more

ARTIKEL METODE PENETAPAN HARGA TRANSFER

This artikel discusses Transfer Pricing (Metode Penetapan Harga Transfer)TRANSFER PRICE DETERMINATION METHODOLOGYTransfer pricing can be based on the difference in cost or market price increases. Environmental influences on the transfer price also raises some questions about pricing methodology. The principle of natural or transfer pricing transactions between companies by supposing that happens between the parties Read more

ARTIKEL PERENCANAAN STRATEGIS (STRATEGIC PLANNING)

This artikel discusses about Strategic Planning (Perencanaan Strategis). Strategy consists of corporate strategy and business unit strategy. Defined strategy based on goals set by upper management (profitability, maximize shareholder value, to assess risk and many stakeholder approach). Companies develop strategies to match the core competencies with industry opportunities. Kenneth R. Andrews proposed the basic concept Read more

ARTIKEL RISET KONSUMEN

ARTIKEL TENTANG RISET KONSUMEN :Consumer research (Riset Konsumen) developed as an extension of the marketing research field to enable marketers to predict how consumers will react in the market and understand their reasons for the decision to buy. The results of market research and consumer research used to improve managerial decision making. MARKETING RESEARCH PARADIGMThe Read more