ARTIKEL RISET KONSUMEN

ARTIKEL TENTANG RISET KONSUMEN :Consumer research (Riset Konsumen) developed as an extension of the marketing research field to enable marketers to predict how consumers will react in the market and understand their reasons for the decision to buy. The results of market research and consumer research used to improve managerial decision making. MARKETING RESEARCH PARADIGMThe Read more

ARTIKEL PERILAKU ORGANISASI (GOAL CONGRUENCE)

This artikel discusses Organizational Behavior (Perilaku Organisasi) and its impact on Goal Congruence.GOAL CONGRUENCE SPM has a main goal to ensure (as far as possible) the level of high goal congruence. Goal congruence is an harmony between the actions of individuals to achieve personal goals to help the achievement of organizational goals. In an organization, Read more

ARTIKEL TENTANG ANGGARAN (BUDGETING)

The artikel examine about budgeting (anggaran).Budget Bus (Business Budgeting) is the overall plan of the company’s activities, which is expressed in units (numbers) and in a certain period of time to come. The main elements in the budget: The overall plan, the determination of the activities carried out at the time will come. Company activities, Read more

ARTIKEL PERSEPSI KONSUMEN

This artikel discuss about Persepsi Konsumen.Perception is defined as the process is individual to choose, organize and interpret stimuli into a meaningful image and sense of the world. Perception strategy has implications for marketers, because consumers make decisions based on what they feel, rather than on the basis of objective reality. PERCEPTION ELEMENTSSENSATIONSensation is the Read more

ARTIKEL TENTANG BIAYA

This artikel discuss about biaya. The cost (biaya) has two main characteristics, namely the flow or decrease or increase in assets and liabilities associated with major surgery again. Loss differentiated because the cost comes from sources that are not directly related to the main operating company. Losses resulting from transactions, activities or sources of peripheral Read more