Stimulus Ekspor terhadap Kinerja Perusahaan-Perusahaan Batik

Abstract: This study analyzes batik export performance in ex Karesidenan Surakarta. The Researcher links the export stimulus and toward export strategy and also to the impact of ex­port stimulus, and export strategy on export performance. The purpose of this study is to ex­plain the relationship between export stimulus and toward the export strategy. This study is also aiming at explaining about the relation of the export stimulus, and export strategy toward export performance of Batik Company. The location of this study was in Ex Karesidenan of Surakarta. The total samples of this research were 108 companies but only 104 companies which could be investigated. The significant finding of this study is that the aid of market in­formation from domestic/local government and importer and their political stability (environ­mental aspect) will improve the export performance. The strong willingness of the company managers to explore the existing resources owned by the companies will support the export performance (impulse factor).

Abstrak: Penelitian ini menganalisis pencapaian ekspor batik di Eks Karesidenan Surakarta. Peneliti mengaitkan antara stimulus ekspor dengan strategi ekspor serta melihat dampak stimulus ekspor, dan strategi ekspor terhadap pencapaian ekspor. Lokasi penelitian ini adalah kabupaten/kota di eks kresidenan Surakarta dengan sampel sebanyak 108 perusahaan dan yang bisa diolah 104.Temuan penting dalam penelitian ini adalah bahwa bantuan informasi pasar dari pemerintah domestik maupun negara importir serta kestabilan politik domestik maupun negara importir akan membantu peningkatan pencapaian ekspor. Juga keinginan yang kuat dari pimpinan perusahaan untuk selalu memanfaatkan sumber daya yang di­milikinya ke arah ekspor bisa mendorong pencapaian ekspor (impulse factor).

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Darmansyah
Fakultas Ekonomi Universitas Bengkulu
Jalan Raya Kandang Limun- Bengkulu 38371 Sumatera, Indonesia

Daryono Soebagyo

Fakultas Ekonomi Universitas Muhammadiyah Surakarta
Jalan A.Yani, Tromol Pos 1 Pabelan Surakarta 57102, Indonesia Telepon +62-271-717417 psw.229Diterima 20 September 2010 /Disetujui 5 Nopember 2010

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